Drive free organic web traffic to your business by optimizing its website using SEO strategies
We are Tampa SEO strategists that help businesses rank well on search engines for the products and service they offer and drive free organic traffic to their business.
This can be for keywords in a city, a state (or province) or nationally. We can even work to rank you in countries outside your own.
This page is designed for people seeking Tampa SEO services, however we work with companies across the U.S. and Canada. So you don’t have to be in Tampa to use us.
What is SEO?
SEO is short for Search Engine Optimization. It’s a process by which we optimize your website and its pages, so that it appears on Google on the first search page, and often in the top 3 spots .
How does our team do SEO?
SEO requires a combination of technical tweaks, site setup, tools setup, content creation, and external linking strategies. These techniques enhance your web site so that it is appealing to search engines such as Google.
This optimization can make it easier for people looking for specific products and services to find your business because you appear on the front page of Google.
Is SEO legal and moral?
Yes, SEO is completely legal. And it’s moral. We don’t do anything illicit. We simply follow the rules that Google and other search engines set out and announce publically so that your site follows their guidelines.
Some of their rules have not been made public, but through trial and error, research and testing we have discovered what makes a website appealing. That includes for Google or other search engines.
Do you only do TAMPA SEO?
SEO services can be done remotely so while we are based in Tampa, we provides services in Canada, the U.S. and the Caribbean. Locally we service SEO across Tampa Bay and anywhere in Florida.
We also serve clients in Philadelphia, New Jersey, Delaware and in Toronto, Canada and California. We even have an SEO client in California wine country, not far from Sonoma. (Which we quite enjoy.)
Levels of service
There are several levels of SEO service you can select for your Tampa business. They are listed below:
Our SEO team reviews your web site and make content and technical recommendations as to what needs to be done to ensure the site and its content will rank well using SEO optimization on search engines.
TAMPA SEO AUDIT + Keyword OPTIMIZATION
This entry level SEO package includes a review to ensure your web site is ready for keyword optimization or if it needs other tweaks to make it more appealing to search engines.
Then we identify 10 pages (your homepage plus 9 content or utility pages) on your web site that can be optimized using SEO techniques for the keywords you want to rank for.
There are 10, 20 and 30 word keyword packages available or we can customize a package to your needs.
WHY SHOULD WE DO LOCAL SEO?
If you run a business where you want to draw locals or visitors to what you offer, then you will want to optimize your business using local SEO tactics so that it ranks well on the web when someone is looking for a product or service you offer who is nearby.
To use a Tampa business example, if your company offers boat charters or water tours off the shores of the Tampa area, then you will want to rank for keywords like “Tampa boat charters” or “Tampa shelling cruise”.
You should also get listed – when well optimized with local SEO – in the local links on Google searches.
You tell us what business you want to attract customers to and we can help you draw them to your web site.
We can also anchor it to a geographic region so that people searching locally can find your business nearby. This can include not only where you are located, but also neighboring towns or cities.
HOW WE DO LOCAL SEO
Local SEO is very different from traditional keyword based SEO. We check your business listings in local online directories to ensure the listing is correct and contains the keywords you want to rank for.
We also do this for your Google Local listing, Yelp and Foursquare as well as other key directories. Our team also adds links, images and pictures from relevant web site resources to enhance your listing. As a result your business
WHICH KEYWORDS SHOULD WE USE?
If you tell us what your Tampa business or web site does, we will tell you what keywords people search for to find your products and services. And we will recommend the SEO keywords that have the highest volume.
QUESTIONS ABOUT SEO? LET’S CHAT
Contact us and we’d be happy to hop on the phone with you to talk about SEO, your business, your plans to grow and how we can work together to make that happen. Or click here to use our contact form. You can also read on for more answers to frequently asked questions.
FREE AUDIT AND 30 CONSULT MINUTE SEO CALL
If you’d like a free SEO audit of your web site and a 30 minute consult call, the click the button below to book your call with our Senior Strategist Andy Walker.
What is the secret formula to getting on Page 1 of Google search results?
Search Engine Optimization can really be distilled into a few key strategies.
- Produce great web site content that serves the audience you are trying to attract. Make the content friendly, useful and high quality. Also produce content that is hard to find elsewhere and is highly valued by those that find it. The other measure if it is as good as or better than its competing content in the first three results of the keyword you want to win, then over time you will be reward with high search engine rankings.
- Attract inbound links. If you produce good quality content, people will link to your web site from theirs. Or they will share your content on social media, which will drive links and visitors. These signals are detected by Google and Bing and will improve the authority of your web site and in turn how often your web pages are displayed to searchers near the top of the web search listings.
- Ensure good on-page optimization, age of site and URL, site speed, mobile compliance and site structure all are among 200 factors that impact search ranking, however if you get the first two items in this list right ranking high on search engines is easy. (Many of these terms and tactics are defined below.)
SEO FAQ – FREQUENTLY ASKED QUESTIONS
Should I hire an SEO expert or learn it myself?
Search Engine Optimization can take a lot of time, patience and expertise to generate good rankings. It requires a combination of technical skills, content creation and editing skills, and strategy. You can learn it yourself, and you should, even if it is so that you can talk with confidence to your outsourced SEO consultant. Do you need to become an SEO expert? Only if you have lots of time and patience and find the idea fascinating. Read more on learning SEO vs outsourcing
I want to learn SEO myself or have my Tampa staff trained to do it…will you provide that service?
Yes we have become know as the agency that either does Search Engine Optimization for you or trains you to do SEO yourself (or trains your staff) or the third option is we do it for you and train you at the same time so you can handle the basics and hir use to handle the complex SEO work. Read more on our SEO training services
What do SEO services cost? And how much should I budget?
The is a big question and the answer is usually between $500 /mo to $25,000/mo. Some companies spend an enormous budget on Search Engine Optimization because it pays them to be on the front page of Google for their products and services. Some just use outside consultants to keep tabs on their keywords and tweak as they go and then spend quarterly amounts to augment work. A small company might spend $1,500 to $3,000 up front for initial site optimization then $1,000 per month for ongoing services. A mid-sized company (revenue of $10 to $25 million a year) might think about a $3,000 to $5,000 initial package, depending on their needs, and then $2,500 to $5,000 per month. If you plan to spend under $500 per month then you should invest the money learn SEO and do it yourself.
Can you explain what organic traffic is?
Organic traffic means traffic that arrives from search engines when people find your website in their listings and clicks on a link to land on your web page. This is different that paid traffic, which comes from placing ads on Google, Facebook, LinkedIn or Pinterest. Paid traffic is separate from SEO processes, and does not impact organic traffic volumes
What is “On Page” SEO?
On-page Search Engine Optimization (SEO) is the process by which the HTML code on the web page is adjusted with text to appeal more to search engines for a particular keyword phrase.
What is Google Webmaster and what is it for?
Google Webmaster is a free SEO web tool produced by Google, which lets you submit web pages from your website to its service, track keywords that your site is ranking for, get alerted to website problems, like bot infections. See when and what Google is indexing on your site. And many more tools. Microsoft’s Bing.com has a similar tool called Bing Webmaster.
Why do I need a sitemap and what is it?
Part of our initial search engine optimization of your site, we ensure that a sitemap is available to search engines via your web site. This is a computer readable file that contains all the relevant information about your website, its pages and its content. This is used by search engine crawlers so that your site is properly index in live searches.
Why is link building important in SEO?
Would you go to a restaurant that has no sitting in it? Or what about a restaurant that has no good reviews? That is the best way to understand why linking from third party websites to your web site is important. A link is an endorsement or a positive review. Google and Bing track inbound links to your web site and there more there are from high quality websites the better the “signal” that your web site is a quality site.
Can we help with link building?
Yes we sure can. Our SEO experts can start working with you to initiate a link building strategy. That can include reaching out to related web sites to encourage linking, as well as getting your web site linked on blogging platforms and directories. We also have very close relationship with agencies that specializing in what is called white hat linking building. They have connections with high authority web sites (web sites trusted by Google) who are willing to put links to your web site on their sites. This is all done within the rules outlined by Google. We can provide plans and packages to help your web site get volumes od inbound links so they rank well on Google and Bing.
Should I change my domain name (ie mycompany.com) to include my keywords?
Including your keywords in your domain is not critical and offers only a tiny improvement in rankings when it comes SEO. That said, using logical keywords in your page name so they appear in your web address has someThe age and content of the site have much more bearing on your ranking. However if you are building a new website then adding natural keywords to the domain doesn’t hurt if it makes sense for the brand. For example, if you have a pet food company called Fido Chow you could opt for the domain fidochowdogfood.com. As we said, there may be a small benefit.
Want proof of this? Do a search for any keyword. Try dog food. Only two of the 10 URLS listed for sites listed on page 1 of Google have the words “dog food” in them. The number one site, as this is written is chewy.com.
Topics coming soon:
What are keywords?
What is the difference between local SEO and regular SEO?
Is SEO a technical skill or can it be done by a good writer?