The No. 1 secret that will turn potential customers of your products or services into buyers effortlessly is: GREAT COPY.
Well-written copy grabs the attention of readers in your target market. The best approach is to present the solution to an immediate problem that they are dealing with. Then, address any concerns they have that could be in the way of them making a purchase.
Writing effective sales copy is not easy unless you know the acronym in the infographic below. First, let’s give credit to the person that made it famous. His name is John Carlton.
Carlton is one of the best copywriters in the world. His course:”Kick-Ass Copywriting Secrets of a Marketing Rebel”, teaches the AIDA acronym. It stands for: ATTENTION – INTEREST – DESIRE – ACTION.
Here is an infographic with the AIDA acronym that will teach you how to write great sales copy:
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