Tag Archives: email marketing

The magic strategy most rookie email marketers don’t know

Email marketing ice cream |There is one strategy that you can use in your email marketing practices that will super charge your results.

Just one simple thing.

Most people believe it can’t be so simple. And when you read the answer below it may seem counter intuitive. And you might even resist putting it into practice because you might believe it can’t possibly be true.

So what could possibly be so effective and so simple?

Here it is…

Give your best stuff away.

Really Kay? Are you nuts???

Yes, give your best stuff away. It’s what we at Cyberwalker Digital refer to it as “ice cream”. People like ice cream.

Whatever you offer that has value to your subscribers. The core of your expertise. Give. It. Away. FOR FREE.

So why on earth would you do that?

There are a few critical reasons.

1) People get A LOT of emails, so you have to give them a reason to open your emails

Think about your inbox. Which emails do you open? The ones that give you value. That fulfil a need. Make you laugh. Give you a deal. Provide you with info you need. You don’t open the hard sell emails. You don’t open ads. You don’t open dry boring material.

2) I said your best stuff, not all your stuff. 

Anything you are selling or providing to a subscriber is a package deal usually. A series of information. So when i say give away your best stuff. Give access to the most exciting 3-4 minuet video you have made. Demonstrate how amazing your stuff is. Talk about what’s in it then give it away, then debrief it. Then tell them about the more stuff. Give away the icing and get them to dream about the cake.

3) After your freebie, not everyone will buy, but many will and they will be hungry 

The best stuff positions you as an expert. It makes people think you and your expertise are awesome. It should make them feel like they have been give gold. And some of them will be willing to pay for more.  (The one that don’t are not ready or willing, but they may be in future) And let’s face it the freebie really is part of a bigger bundle. And your ability to demystify that big ball of expertise is what you are selling in the end. You are building credibility

4) Giving away excellence builds your brand

Even if someone consumes your best stuff and does not buy what you later offer, its ok because they consume and get value from the freebie and are left wanting something more but may not engage in the offer that comes later for a variety of reasons. They don’t need it now. They can’t afford it now. They don’t see the whole grand offering as necessary but they are curious. Giving away great stuff builds a perception you are good and leaves them wanting more of that. They might even refer you to someone that will also consume the best giveaway who will buy.

So how do I know what “my best stuff” is?

The stuff you have that you think people should pay a lot of money for. But note I didn’t say give it all away. Give some of it away.

When people find gold, they go looking for more. That’s when you sell them a pick axe.



10 easy ways to grow your email list

If you are going to engage in email marketing you need to drive people to signup for your email lists. But how do you do that? Here’s 10 ways to build you email list

1) Offer something of value to subscribers: A downloadable, a video, an ebook, rare and special content no available anywhere else, an unreleased chapter, song or bonus

2) Create scarcity: Whatever you give away on your list, ensure it is not available anywhere else. Be sure that the ticket to the gold is available only by signing up for the list

3) Put a registration form on your home page – you did do that right? Right?

4) Place a registration form in the sidebar on every page on your site

5) Offer your freebie from Item #1 (above) on your Twitter account and Facebook page.

6) Look at your Google Analytics and determine  what are you most popular pages then install a squeeze page that asks people who visit the well trafficked page to sign up for your email list before they get to the hot content

7)  Offer your freebie to conference attendees or at events where you speak. tell them to go to your web site to get it and then advertise it as part of your email sign up process.

8) Connect to your giveaway on Pinterest.com. It’s the hot new social media platform.

9) If you use Vimeo Pro -link to the offer at the end of the video (Vimeo has a tool for this)

10)  Offer massive value in the content in your list and ask happy subscribers to refer friends.


Expert Infusionsoft Consultant in Toronto, Ontario

Here are 11 reasons why you should call Cyberwalker Digital’s expert consultants to help you deploy your InfusionSoft campaigns and help you earn great revenue in the process.

1) We can make InfusionSoft do back flips

2) If you are in Toronto, Ontario, Canada, we’ll come see you.

3) We not only deploy your campaign we’ll also train you or your staff on best practices.

4) We understand the psychology of email marketing not just the technical mechanics.

5) We are masters at email content – our open rates run 40% to 50%.

6) We’re Canadian!

7) We partner with our clients to share the revenue. We earn when you do!

8) We know how to integrate InfusionSoft with 3rd party systems

9) We get results!

10) When we get to know you, we’ll bring you a key lime margarita pie!

11) We can count to 11!


How to inspire people to buy from your email list with these counter-intuitive secrets

Ever wonder how successful web site owners seem to magically make money fall out of their web sites? Especially the webmasters who don’t seem to have a ton of traffic? Here are the web secrets of the best email marketers.

1. Give away your best stuff to people on your list. It’s counter-intuitive but people crave “free” and if they get massive value then they will stay subscribed and seriously consider what you offer.

2. Make your readers feel like they are insiders. Create feeling of intimacy and belongingness by sharing as if you are their friend. Provide them with content that not everyone else gets and let them know.

3. Create scarcity. People want something more if it is rare and hard to get. Create scarcity with your content. Make people work to get the good stuff. Reward them for engaging with it.

4. Offer an opportunity to purchase only when you are confident that people love what you provide and are craving more.

5. Be committed to learning. We can’t teach you unless you have a fierce desire to learn. We consider ourselves voracious learners even though we have expertise – because we have expertise. Invest in learning and you’ll achieve your goals.

6. Test for behaviour. Offer links, surveys, and ask for input. Watch who engages and score them. How? (See #7.)

7. Use a tool like InfusionSoft to automate the distribution of your content and to capture behaviours so you can target people who are ready to buy.

How to make money with email lists

People often ask us – how do you make money with an email list?

All you need is

1) A thousand or so visitors to your site daily (how do I get there?)

2) Something to sell, preferrably digital

Internet audiences are more inclined than ever to buy digital goods. That includes web subscriptions, ebooks, software downloads, webinar tickets, web tools and more.

Leveraging this traffic by engaging them to register for your email list is all it will take to generate a valuable list of people who will buy from your business.


Here’s our Top 8 Tips list:

1) Give your site visitors massive value (ebook, video, hard to find tips or tricks, copouns) if they register to receive your emails

2) Communicate with them regularly.

3) Communciate in a personable and helpful tone (don’t use a dry business voice).

4) Send them valuable content that they cannot get anywhere on the web.

5) Give lots of great content and sell to them rarely and only when you know they are ready to buy.

6) Treat them like gold and they will bring it to you.

7) Be ready with a paid digital product and design a campaign that make it irresistible (we know how!)

8) Automate your marketing with a tool like InfusionSoft. (What’s that?)

Want to learn more?
Contact us at Cyberwalker Media: 416-558-9245 or infusionsoft@cyberwalkermedia.com

How to make money with low traffic web sites

There’s a myth that you need a big audience to sell well on the web. That’s not true.
A few of thousand visitors your site each month is all that it will take. Leveraging this traffic by engaging them to register for your email list is all it will take to generate a valuable list of people who will buy from your business. How?

Here’s our Top 5 To Dos list:

1) Offer your visitors something of massive value (ebook, video, hard to find tips or tricks) if they register to receive your emails
2) Communicate with them consistently.
3) Send them valuable material that they cannot get anywhere else
4) Give them tons of great content and sell to them only occasionally and only when you know they are ready to buy.
5) Treat them like gold
6) Automate your marketing with a tool like InfusionSoft. (What’s that?)

Want to learn more?
Call or email us at Cyberwalker Media: 416-558-9245 or infusionsoft@cyberwalkermedia.com

10 Rules of Email Marketing for Authors, Coaches and Celebrities

If you have an audience on the web, it probably means you are a great writer, a great coach, a celebrity of some kind or a content producer.

You are never going to make much money through advertising unless you have more than 10,000 daily visitors. However if your web audience registers with you and agrees to receive email you can easily monetize that relationship using these counter intuitive rules.

Here’s our Top 10 list:

1) Never hard sell to your audience.
2) Treat them like gold: Give them information, content and expertise that they cannot get anywhere else.
3) If you want them to buy from you, give them a taste of what you offer for free, with no obligation
4) Offer them opportunities they never have had before and limit the window when they can take advantage of that.
5) Connect with them on a personal level: Speak personally to them from the heart and share from personal experience.
6) Use tools such as InfusionSoft where you can automate your communications and collect behavioral data.
7) Sell only when they indicate a need and you know for certain they have that need.
8) Offer them value and promote and reward those that engage with that value
9) Give them much more than they expect.
10) Use a professional sales and marketing automation tool like InfusionSoft.

Questions? Want an InfusionSoft demo?
Call or email us at Cyberwalker Media: 416-558-9245 or infusionsoft@cyberwalkermedia.com

NIAGARA Infusionsoft Experts

Niagara FallsGRIMSBY, ONT — Infusionsoft and Keap are the only all-in-one sales and marketing solutions specifically designed to help small businesses in the Niagara Region succeed. The tool’s integrated system is used by over 30,000 users around the world to take their business to the next level of success.

If you need more information and want to find out if Infusionsoft will work for your Ontario business, then call Cyberwalker Digital, a Grimsby-based digital marketing agency, that can help you set up your InfusionSoft application as well as execute your email marketing programs that will earn you remarkable revenue streams.

Your Niagara-based email marketing experts and consultants

Cyberwalker Digital can:

  • Help set you up on InfusionSoft or Keap
  • Train you on how to use the system effectively
  • Design and execute campaigns that generate huge revenue for your company
  • Design strategies that grow your email list
  • Build your email commerce store using Infusionsoft tools
  • Help you use Keap or Infusionsoft to sell your ebook, online course, digital downloads and more

Our philosophy is you will earn substantially more revenue than you pay us. Call us today for more information or email us:

Email: info@cyberwalkerdigital.com
Phone: Andy at 416-434-6503