All posts by Kay Svela

Kay is the VP Business Development at Cyberwalker Digital and author of three books: Read This Before You Kill Yourself, Super You, and Digital Marketing Secrets Revealed. She is based in Tampa, Florida. Email her at [email protected]

How to get more warm leads for your business

This article shares the No.1 secret that will turn your business into a lead generation machine. If you want to encourage more leads to seek your business — instead of you seeking their business — read this article. It reveals the newest trend in marketing towards developing and sharing great content to create yourself as an expert in your industry.

How to get more warm leads for your business:

 

how to get more warm leads for your business

The secret is… Content marketing

If you want to bring more business to you with minimal sales effort you’ll want to understand content marketing. It’s a marketing process that involves creating and sharing strategic content that does the following:

  1. Showcases your expertise in your industry
  2. Naturally attracts the business you want to attract because they come to you for help and guidance

The goal is to attract and engage the intended demographic with the objective of driving profitable customer action.

There is a long-standing sales approach that suggests customers only buy from companies they trust. That trust is quickly established when a company becomes an expert in their industry. If your aim is to solve the problems of your target audience, you are on the right track.

Thinking like a content marketer

Shift your focus. Stop asking: “How can I sell more?”. Start asking: “How can I be of assistance to people in my target market?”. When you think this way, selling becomes a natural process. It requires minimal sales effort.

Be an expert and potential business will come to you. And, it will be easier than you ever thought possible. The expertise that you demonstrate through content marketing removes or weakens the resistance toward a sales come-on.

A content marketing approach allows you to change your business’ overall brand conversation and establish that you are more than just another corporation.

How to think like a content marketer

Find out what the “pain points” or persistent complaints are for the people you want to sell to, and create content that solves these issues. The content could be in the form of:

  • Articles
  • Blog posts
  • Videos
  • eBooks
  • Infographics
  • Industry reports

Share your content on social media, on your web site, or over email.

Here’s the big secret to content marketing…

You have to think strategically and/or do thorough research to really understand the pain points of the people in your target market. If you don’t, your efforts won’t be effective in generating the leads you want to generate. Sometimes, the content you do generate may even need to be unrelated.

For example, if your business is a bridal boutique that sells bridal dresses you may want to write content that solves the pain points of brides. Don’t just write about wedding dresses. Write articles such as: “Wedding planner’s money-saving secrets”, “Brides guide: Where to splurge and where to save”, “How to make wedding planning easy”. Give away things like “Free wedding month-to-month wedding planning guide for brides”.  Yes, you may sell dresses, but this content will attract the attention of your target market.

To learn more about content marketing order a copy of our FREE ebook: Digital Marketing Secrets Revealed. We actually give away our complete proven-results digital marketing strategy in this book. To get yours now, CLICK HERE.

How to market yourself strategically on the web

It’s important to learn how to market yourself strategically on the web. Learning the correct techniques will allow you to easily grow your business with limited effort.

The foundation of the approach we teach our clients is content marketing.  The following article shares what content marketing is and how incorporating it into your strategy will dramatically increase your ability to sell.

How to marketing yourself strategically on the web:

how to market yourself strategically on the web

What is content marketing and why do I need it?

Content marketing is a marketing process that involves generating and distributing valuable content to a specific audience. The goal is to attract and engage the intended demographic with the objective of driving profitable customer action.

This form of marketing takes into account the long-standing sales approach that customers only buy from companies they trust. That trust, is quickly established when a company becomes an expert — a resource for their people — and is able to solve the problems of their target market.

Thinking like a content marketer

If you shift the focus from: “how can I sell more?” to “how can I be of assistance to people in my target market?” selling products and services becomes a natural, seamless process that involves minimal sales effort.

When your company is an expert in your industry, potential business will naturally come to you. That expertise that you demonstrate through content marketing removes or weakens the resistance toward a sales come-on.

The important part is to show them your expertise every time they look for a solution to a problem. That will have them come to you for many things, not just when they need to buy something you provide. A content marketing approach allows you to change your business’ overall brand conversation and establish that you are more than just another corporation selling widgets or services.

You step away from solely being the provider of a product. You become the ultimate resource.

A brief explanation of a content marketing approach

The following example was written for the Material Handling industry. We do a lot of work in this arena. However, the words “warehouse manager” and “rack” in the example below can easily be swapped out for any other product and service.

Example: Think of it this way, a warehouse manager needs to buy more rack for his warehouse. You could be one of two things for that potential customer:

Option 1: You’re the company he chooses to buy from among a selection of similar racking companies. He comes to you when he needs rack. And only when he needs rack. He chooses to buy rack from your company because his company has purchased from you before.

Option 2: You’re the company he chooses because your brand is cooler than everyone else’s. He visits your web site often because it’s a refreshing experience. When he comes to your site it’s not just all pictures of rack and prices. He sees the faces of sales and service people he actually knows and innately he feels a connection.

He found your site from a Google search when he was looking for racking design support. And he has returned to your site many times because you helped him solve his problems – even if he has never purchased from you before.

When it comes to buying rack, he doesn’t even consider any other providers. Even though your rack is a bit more expensive, he’ll get so much more from you than he will from the competition.

Option 2 is much more effective. The company in this example is taking a content marketing approach. They are putting effort into sharing themselves and building their brand as an expert resource. This way, they have become a go-to resource for people in their target market. 

This approach works for almost every industry.  If you are a plastic surgeon, share your knowledge about patient procedures to build credibility. If you operate a residential cleaning business, put your effort into writing and posting article about cleaning, like: “Microwave a lemon in water for 5 minutes to steam clean your microwave with minimal effort”.

To learn more about content marketing order a copy of our FREE ebook: Digital Marketing Secrets Revealed. We actually give away our complete proven-results digital marketing strategy in this book. To get yours now, CLICK HERE.

Free marketing advice from experts

Cyberwalker Digital recently unveiled a new free service, we call: Marketing Genius.

What is marketing genius?

free marketing advice from experts

It’s a quick online questionnaire that we’ve created for all business owners and entrepreneurs seeking marketing strategy guidance from experts.

Take 1 minute  to fill it out and within 24 hours we send you a list with 7 marketing strategy ideas that you can put into action immediately. It will help you generate more money for your business.

Free marketing advice from experts

It’s completely free. We’re not out to sell you on anything.  Our approach is about content marketing, which is sharing our knowledge and allowing people to come to us if and when they need us for services.

So, if you want extra support on implementing your list,  we will send you links to our library of valuable content with how-to articles.  You can also email [email protected] with your questions, if you have any. She’ll answer them over email for free too.

We’re entrepreneurs and business owners ourselves. We understand the value of the ideas of others, especially when they are experts on a topic. If you think the same, click here to check out Marketing Genius:  https://ql216.infusionsoft.com/app/form/marketing-genius

Is my marketing agency doing a good job?

At Cyberwalker Digital, we  see time and time again, business owners throwing money at marketing agencies without understanding what they’re really paying them for.They understand the importance of having a marketing agency. And, they can see that the marketing agency is doing some work for them because they see things be printed or put online. But, the problem is, they aren’t really sure if any of the strategies are getting them results. If they are getting results, it’s comment that they are not sure where from.

To help you evaluate your marketing strategy and learn how to talk to your marketing agency so you can better direct them to what you want, we’re answering the question:

Is my marketing agency doing a good job?

is your marketing agency doing a good job?

1. Are they providing you with regular performance assessments that show results? If your marketing agency is doing a good job, they will be able to provide you with regular statistics reports. They should be tracking everything do. The best agencies are continually evaluating their progress and adjusting the strategy to ensure you continue to improve.

Based on the services you’ve hired them for, you’ll want to ask for the following:

  • SEO – Analytics reports that show: How many visitors are coming to your site, how long they are staying on each page, what pages they are viewing, and what keywords are effective
  • Email marketing – They should be showing you: Open rates on emails, percentages of links clicked, and where contacts are entering into your funnels.If they are really good, they will split test emails to help them understand what strategies work best with your target audience.
  • Social Media – Are they evaluating your social media strategy? If they are sharing information on: Number of links clicked, contacts entering into email funnels from social media posts and likes and shares for posts, this is valuable information. Based on this information they should be suggesting ideas for new social media content. Have they given you your Klout score? Is it going up?
  • Print marketing – Corporate cards, postcards, flyers and billboards can be more difficult to track than online marketing tactics. However, they should be following up with you to gather the information that will tell them whether a direct mail piece or billboard brought in potential leads.

2. Are they asking you lots of questions? True marketing experts ask a lot of questions, especially when they first start working with your company. It helps them understand: Who your target market is, how to build an effective strategy, and what you are trying to capture with your brand.

If your marketing agency quietly works away without regular communication and then sends you a bill, consider this a red flag.

3. Are they letting you in on their strategies?  Do you know what your marketing agency is doing for you and how it all works?  It’s okay to ask them question about how they do what they do. If they are reputable, they’ll be willing to share strategies with you and explain how they work.  If you ask them how they do something and you get an answer like “it’s too technical for me to describe it”, get rid of this agency.

4. Are they knowledgable? And are they willing to admit when they don’t know/understand something? Expert marketing agents are highly knowledgeable. If you visit their site and see valuable blog posts and articles, that’s a good sign.

If you find that they are willing to admit to their weaknesses this is also a highly valuable skill. While they are experts, it’s impossible for them to know everything about your business. If they are willing to admit to what they don’t know, and are open to learn, you’ve hired an agency that is committed to producing results.

If you are concerned that you are not getting value for your marketing dollars please email your questions to [email protected].  We’ll answer your questions for free. As a reputable agency, it’s important to us that we help businesses steer clear of the bad guys in our industry.

SEO keyword selection for cosmetic surgeons in Orlando, FL

In today’s digital world, many of your potential patients begin their search for you on the web. They type in specific keywords phrases like “cosmetic surgeons in Orlando, FL” to find you. And so, if you’ve SEO’d your site properly, potential patients will find YOU at the top of the search rankings. That means, they are likely to visit your site and come to your clinic versus competitors in the area SEO is the #1 thing you can do to drive new business to your practice.

However, it takes knowledge and time to do it effectively.  While you can do it yourself, if you’re not an expert or don’t have have the time, your best bet is to hire a professional agency to do this work for you.

Whichever route you choose it’s important to know a few SEO basics. Here are seven tips that are critical in learning SEO keyword selection for cosmetic surgeons in Orlando, FL:

1) Optimize for local. That means cities, counties and states (or provinces) that your web site serves by including the add on “in Orlando” or “in Orange County”.

2) If you are a national brand be sure to provide regional information, such as store locations, regional offices and the like. People like to deal with local. Support your region reps and drive traffic to them.

3) Think like a searcher and design keyword phrases they may type to find your product or service. Poll your a barista, your neighbours and your likely customers. Taxi drivers, if you sell to consumers, are always good for consumer research.

4) Don’t chase single word keywords unless you are patient and have a huge budget to put behind content development. No content related to that term, no traffic.

5) Google rewards content-rich web sites with high rankings if they generate voluminous and helpful content that demonstrates that the they are the topic expert. This strategy will guarantee that over time you will earn traffic from Google for all kinds of keyword phrases.

6) Research how difficult a keyword phrase is to win. Use a tool like Wordtracker. Don’t chase the  hard to get keywords. Optimize for the low-hanging fruit first then work on moving up the rankings on the more competitive keywords and keyword phrases. 7) A handy free research tool is Google Adwords. It can be used to find related phrases and keywords to the most obvious keywords and keyword phrases. You don’t have to buy ads to use it.

SEO keywords for cosmetic surgeons in Fort Lauderdale, FL

In today’s digital world, many of your potential patients begin their search for you on the web. They type in specific keywords phrases like “cosmetic surgeons in Fort Lauderdale, FL” to find you.

And so, if you’ve SEO’d your site properly, potential patients will find YOU at the top of the search rankings. That means, they are likely to visit your site and come to your clinic versus competitors in the area

SEO is the #1 thing you can do to drive new business to your practice. However, it takes knowledge and time to do it effectively.  While you can do it yourself, if you’re not an expert or don’t have have the time, your best bet is to hire a professional agency to do this work for you.

Whichever route you choose it’s important to know a few SEO basics. Here are seven tips that are critical :

SEO keywords for cosmetic surgeons in Fort Lauderdale, FL

SEO keywords for cosmetic surgeons in Fort Lauderdale, FL

1) Optimize for local. That means cities, counties and states (or provinces) that your web site serves by including the add on “in Fort Lauderdale” or “in Ft. Lauderdale” or “Hollywood, FL” or “Dania Beach”.

2) If you are a national brand be sure to provide regional information, such as store locations, regional offices and the like. People like to deal with local. Support your region reps and drive traffic to them.

3) Think like a searcher and design keyword phrases they may type to find your product or service. Poll your a barista, your neighbours and your likely customers. Taxi drivers, if you sell to consumers, are always good for consumer research.

4) Don’t chase single word keywords unless you are patient and have a huge budget to put behind content development. No content related to that term, no traffic.

5) Google rewards content-rich web sites with high rankings if they generate voluminous and helpful content that demonstrates that the they are the topic expert. This strategy will guarantee that over time you will earn traffic from Google for all kinds of keyword phrases.

6) Research how difficult a keyword phrase is to win. Use a tool like Wordtracker. Don’t chase the  hard to get keywords. Optimize for the low-hanging fruit first then work on moving up the rankings on the more competitive keywords and keyword phrases.

7) A handy free research tool is Google Adwords. It can be used to find related phrases and keywords to the most obvious keywords and keyword phrases. You don’t have to buy ads to use it.

Cosmetic surgery marketing in Fort Lauderdale: A guide.

Cosmetic surgery is competitive  in Fort Lauderdale, FL.  To stand out, surgeons across the city who want attract their target clients need to use the most cutting edge online marketing tactics available. This can be a daunting task. But if you follow some simple rules and engage in key practices with the right team you can lead the field and dominate the Ft. Lauderdale market.

For many potential cosmetic surgery candidates finding the right cosmetic surgeon starts on the web. Potential clients will spend a great deal of time researching their options. They will almost always use search engines, like Google, to find a surgeon they can trust. Surgeons with user friendly web sites, great ratings, and who appear as local experts in their field build immediate credibility. Credibility makes potential clients searching online feel comfortable enough to reach out for a consult and engage in services.

Cosmetic surgery marketing in Fort Lauderdale: A guide.

Surgeons looking to generate leads on the web can use 5 simple marketing strategies to stand out in their market:

cosmetic surgery marketing in fort lauderdale: a guide

1. Build a Cosmetic Surgery Content Library:

Building a content library about cosmetic surgery is the most important thing you can do to stand out on the web. Hire a content marketing agency or recruit an out-of-work medical journalist to write articles that showcase your company as an expert in your industry. Few companies do this yet and those that do get noticed quickly.Articles should be strategically written to get the attention of potential clients who could be searching for your services on the web. Here are some examples:

  • What’s the difference between plastic surgery and cosmetic surgery?
  • Should I get saline or silicone implants?
  • What is stem cell therapy?
  • Can I use my own fat from an unwanted area to add volume to other areas of my body?
  • Where can I go for cosmetic surgery financing?

Become a knowledgable expert and a go-to resource in your area of expertise.  The more you publish the more you increase your chance of getting more leads from the web, especially if you use SEO (search engine optimization) to optimize your pages.

2. SEO or search engine optimization

Very few companies are building great web content and optimizing it for Google and Bing so they rank in the top search results. Optimize the articles you generate for your content library to get to the top of search results so potential clients can find you. The closer you are to the top the closer you will get picked. Action to take: Find an SEO agency and get results as soon as 90 days or learn SEO yourself.

3. Cosmetic Surgery Leads via Email Marketing

Gone are the email blast days. A curated and targeted customer list that gives great content to people that subscribe lets you build your brand and awareness among those that buy your products and services.In terms of cosmetic surgery, clients need to be able to trust their surgeon. Using email marketing you can engage with potential clients on a regular basis. You’ll be able to show them how qualified and knowledgable you are and build a relationship so they feel comfortable to work with you.You will need to build your list by offering great content that will draw people in and earn their trust and interest.Use the new rules of email marketing and generate valuable sales leads for your sale force.

4. Social Media Marketing for Surgeons:

Your business is on Twitter right? What about Facebook or Google Plus or LinkedIn? Many B2C sales happen because of awareness built in social media. Build a strategy and share the great content you are creating from #1 (above). You will get known quickly, people will learn to trust your expertise and people buy from people they trust and respect. From there sales will follow.

5. Local Search Optimization for Florida:

The Miami market is ripe for local search optimization to attract cosmetic surgery clients. If you operate in one of the key metropolitan areas in Florida, like Ft. Lauderdale, then you can use geo-targeted social media ads, Google and Bing ads and local SEO tactics to dominate your local market.  You don’t need a big budget, just a willingness to experiment then discard what doesn’t work and reallocate funds to what does.  Your first 60 days should be used to identify what works then you build toward a larger spend as ads turn to leads.

Find out more about cosmetic surgery marketing in Ft. Lauderdale, with a free 30-minute call with Cyberwalker Digital. We are a Florida-based digital marketing agency that specializes in digital marketing strategy and builds digital assets and strategy for clients who are looking to dominate their local market. CLICK HERE. Or call Kay Svela at 813-525-3185.

SEO keywords for cosmetic surgeons in Miami FL

In today’s digital world, many of your potential patients begin their search for you on the web. They type in specific keywords phrases like “cosmetic surgeons in Miami, FL” to find you. For this reason learning about SEO keywords for your business, in this for case cosmetic surgeons, is crucial.

If you’ve SEO’d your site properly, potential patients will find YOU at the top of the search rankings. That means, they are likely to visit your site and come to your clinic versus competitors in the area

SEO is the #1 thing you can do to drive new business to your practice. However, it takes knowledge and time to do it effectively.  While you can do it yourself, if you’re not an expert or don’t have have the time, your best bet is to hire a professional agency to do this work for you.

Whichever route you choose it’s important to know a few SEO basics. Here are seven tips that are critical in learning:

SEO keywords for cosmetic surgeons in Miami FL

SEO keywords for cosmetic surgeons in Miami, FL

1) Optimize for local. That means cities, counties and states (or provinces) that your web site serves by including the add on “in Miami” or “in Miami-Dade County” or “Little Havana”.

2) If you are a national brand be sure to provide regional information, such as store locations, regional offices and the like. People like to deal with local. Support your region reps and drive traffic to them.

3) Think like a searcher and design keyword phrases they may type to find your product or service. Poll your a barista, your neighbours and your likely customers. Taxi drivers, if you sell to consumers, are always good for consumer research.

4) Don’t chase single word keywords unless you are patient and have a huge budget to put behind content development. No content related to that term, no traffic.

5) Google rewards content-rich web sites with high rankings if they generate voluminous and helpful content that demonstrates that the they are the topic expert. This strategy will guarantee that over time you will earn traffic from Google for all kinds of keyword phrases.

6) Research how difficult a keyword phrase is to win. Use a tool like Wordtracker. Don’t chase the  hard to get keywords. Optimize for the low-hanging fruit first then work on moving up the rankings on the more competitive keywords and keyword phrases.

7) A handy free research tool is Google Adwords. It can be used to find related phrases and keywords to the most obvious keywords and keyword phrases. You don’t have to buy ads to use it.

Cosmetic surgery marketing in Miami: A simple guide

Cosmetic surgery is competitive  in Miami.  To stand out, surgeons across the city who want attract their target clients need to use the most cutting edge online marketing tactics available. This can be a daunting task. But if you follow some simple rules and engage in key practices with the right team you can lead the field and dominate the Miami market.

For many potential cosmetic surgery candidates finding the right cosmetic surgeon starts on the web. Potential clients will spend a great deal of time researching their options. They will almost always use search engines, like Google, to find a surgeon they can trust. Surgeons with user friendly web sites, great ratings, and who appear as local experts in their field build immediate credibility. Credibility makes potential clients searching online feel comfortable enough to reach out for a consult and engage in services.

Cosmetic surgery marketing in Miami: A simple guide

Surgeons looking to generate leads on the web can use 5 simple marketing strategies to stand out in their market:

Cosmetic surgery marketing in Miami: A simple guide

1. Build a Cosmetic Surgery Content Library:

Building a content library about cosmetic surgery is the most important thing you can do to stand out on the web. Hire a content marketing agency or recruit an out-of-work medical journalist to write articles that showcase your company as an expert in your industry. Few companies do this yet and those that do get noticed quickly.Articles should be strategically written to get the attention of potential clients who could be searching for your services on the web. Here are some examples:

  • What’s the difference between plastic surgery and cosmetic surgery?
  • Should I get saline or silicone implants?
  • What is stem cell therapy?
  • Can I use my own fat from an unwanted area to add volume to other areas of my body?
  • Where can I go for cosmetic surgery financing?

Become a knowledgable expert and a go-to resource in your area of expertise.  The more you publish the more you increase your chance of getting more leads from the web, especially if you use SEO (search engine optimization) to optimize your pages.

2. SEO or search engine optimization

Very few companies are building great web content and optimizing it for Google and Bing so they rank in the top search results. Optimize the articles you generate for your content library to get to the top of search results so potential clients can find you. The closer you are to the top the closer you will get picked. Action to take: Find an SEO agency and get results as soon as 90 days or learn SEO yourself.

3. Cosmetic Surgery Leads via Email Marketing

Gone are the email blast days. A curated and targeted customer list that gives great content to people that subscribe lets you build your brand and awareness among those that buy your products and services.In terms of cosmetic surgery, clients need to be able to trust their surgeon. Using email marketing you can engage with potential clients on a regular basis. You’ll be able to show them how qualified and knowledgable you are and build a relationship so they feel comfortable to work with you.You will need to build your list by offering great content that will draw people in and earn their trust and interest.Use the new rules of email marketing and generate valuable sales leads for your sale force.

4. Social Media Marketing for Surgeons:

Your business is on Twitter right? What about Facebook or Google Plus or LinkedIn? Many B2C sales happen because of awareness built in social media. Build a strategy and share the great content you are creating from #1 (above). You will get known quickly, people will learn to trust your expertise and people buy from people they trust and respect. From there sales will follow.

5. Local Search Optimization for Florida:

The Miami market is ripe for local search optimization to attract cosmetic surgery clients. If you operate in one of the key metropolitan areas in Florida, like Miami, then you can use geo-targeted social media ads, Google and Bing ads and local SEO tactics to dominate your local market.  You don’t need a big budget, just a willingness to experiment then discard what doesn’t work and reallocate funds to what does.  Your first 60 days should be used to identify what works then you build toward a larger spend as ads turn to leads.

Find out more about cosmetic surgery marketing in Miami, with a free 30-minute call with Cyberwalker Digital. We are a Florida-based digital marketing agency that specializes in digital marketing strategy and builds digital assets and strategy for clients who are looking to dominate their local market. CLICK HERE. Or call Kay Svela at 813-525-3185.

SEO keyword selection for cosmetic surgeons in Tampa FL

In today’s digital world, many of your potential patients begin their search for you on the web. They type in specific keywords phrases like “cosmetic surgeons in Tampa, FL” to find you.

And so, if you’ve SEO’d your site properly, potential patients will find YOU at the top of the search rankings. That means, they are likely to visit your site or clinic versus the area competition.

SEO is the #1 thing you can do to drive new business to your practices. However, it takes knowledge and time to do it effectively.  While you can do it yourself, if you’re not an expert or don’t have have the time, your best bet is to hire a professional agency to do this work for you.

Whichever route you choose it’s important to know a few SEO basics. Here are seven tips that are critical in learning how to select the best SEO keywords.

SEO keyword selection for cosmetic surgeons in Tampa FL

 

seo keyword selection for cosmetic surgeons in tampa fl

1) Optimize for local. That means cities, counties and states (or provinces) that your web site serves by including the add on “in Tampa” or “in Trinity” or “St. Petersburg” even in a neighborhood like “Hillsborough county” for local businesses.

2) If you are a national brand be sure to provide regional information, such as store locations, regional offices and the like. People like to deal with local. Support your region reps and drive traffic to them.

3) Think like a searcher and design keyword phrases they may type to find your product or service. Poll your a barista, your neighbours and your likely customers. Taxi drivers, if you sell to consumers, are always good for consumer research.

4) Don’t chase single word keywords unless you are patient and have a huge budget to put behind content development. No content related to that term, no traffic.

5) Google rewards content-rich web sites with high rankings if they generate voluminous and helpful content that demonstrates that the they are the topic expert. This strategy will guarantee that over time you will earn traffic from Google for all kinds of keyword phrases.

6) Research how difficult a keyword phrase is to win. Use a tool like Wordtracker. Don’t chase the  hard to get keywords. Optimize for the low-hanging fruit first then work on moving up the rankings on the more competitive keywords and keyword phrases.

7) A handy free research tool is Google Adwords. It can be used to find related phrases and keywords to the most obvious keywords and keyword phrases. You don’t have to buy ads to use it.