Tag Archives: grow your business

Websites for cosmetic surgeons: Advice from digital experts

If you want to run a successful cosmetic surgery practice and win the majority of the local business, a strong web site is crucial.

At CWD, we don’t say this is true of all businesses. We’ve worked for clients in other industries who’ve been quite successful generating leads with a content-rich site that wasn’t so pretty. But for cosmetic surgeons – doctors in the business of aesthetics -having a great web site will help you build credibility.

As a cosmetic surgeon, you should have a site that is both visually appealing and has informative content. These two elements will help you maximize the leads you generate from the web.

Having a strong web site, that is updated weekly with informative content, and SEO’d so people can find you, is one of the easiest ways to grow your business. It also requires only an upfront investment and then minimal effort each week to keep it running.

Websites for cosmetic surgeons: Advice from digital experts

Websites for cosmetic surgeons: Advice from digital experts

Many patients begin their search for a cosmetic surgeon on the web. To find an area surgeon, they’ll do a local search on Google, Bing or Yahoo, using keyword phrases like “Cosmetic surgeon in Tampa” to find you.

Here is what you should know about the typical patient who finds you from a web search:

#1 – They won’t even look at your site if it’s not on the first page of search rankings. Most of the time, the person will only evaluate cosmetic surgeons who appear on the first page of Google. Quite often they only look at the first five sites that appear in the search rankings.

If your site appears at the top of search engine ranking , it’s immediate validation for your business. It means that:

  1. People can find you easily, because
  2. Lots of people visit your site, and
  3. You are popular
  4. Since, you’re so popular you’re probably a good surgeon. It’s likely they will reach out to you for an initial consultation.

If you do a search right now  using keywords you think potential patients would use to find you and your site does not appear at the top of the list, you need to SEO your site.

SEO is one of the most important things you can do to grow your business. At CWD, 70% of the business we generate are people who find us on the web (because we have SEO’d to ensure they find us). They call us. We don’t have to go hunting for them.

#2 – If your site appears on the first page of search results there two things  you need to make sure you have in place, so you can stand out from the competition. If you do happen to appear in the top 1-5 rankings (or at least on the first page) chances are you will beat out the competition if you have:

  1. A visually appealing site
  2. A site with great content that is updated regularly

What’s important to consider, is that in most cases a nice looking site with informative content that is updated regularly will do better than an extremely fancy site with minimal content.

#3 – For a cosmetic surgeon, a highly informative content-centric site is essential. Potential clients don’t know about your field. So, it’s important that you do a good job to share your knowledge with them in an easy-to-understand manner.

A content-centric site sends these messages to a potential patient of yours:

  1. You are an expert in your field
  2. You are trustworthy
  3. You know what you are talking about
  4. Customer service and their personal experience with your business is of high importance to you

You should also include a capture box on your site. It’s a way for you to obtain the site visitor’s contact information. This way, you can reach out to them via email and build a relationship.

If you’d like a FREE site audit within 24-hours  so you can get a sense of the strengths and weaknesses of your web site, CLICK HERE.

5 online sales tactics that many businesses ignore

Working in sales today just isn’t what it used to be.  The Internet has knocked the entire sales process on its butt.  Physically knocking on doors, calling businesses, or sending out direct mail advertisements, while still effective, can take a lot of time and cost a lot of money for your business. Nowadays, you can reach thousands of people sitting at your desk typing on your keyboard sing online sales tactics.  And since many business ignore them you are at an advantage if you implement them.

Online sales tactics you should not ignore

Here are 5 online sales tactics that will help you generate leads online. Most businesses don’t use them all. Or, know how to use them together.

1) Build a content site.  No really. Not just a goofy brochure that says why you are great. Produce great content on your web site that engages your customers and shows them your expertise and teaches them to trust it. Having a web site for your business is like having a phone line . A great one creates perception they dealing with a good company. It’s like have a great knowledgeable receptionist that answers your phone and delights and helps callers. In fact, in some ways have a great web site is more important than a phone line. More people use search engines to seek out businesses they are looking for than they use the Yellow Pages (see image and article that shows Yellow Pages  decline from SearchEnglineLand.com).

Yellow Pages Decline in usage

 

 

 

 

 

 

 

 

If a consumer does a search and they don’t find you, they won’t come to you.  Bottom line: Before you do anything, get a great web site and fill it full of helpful content .

2) Produce great content. Publishing articles, blog posts, FAQs and even video  to your web site is crucial for your business.  If you  provide valuable information to your target market you build trust and become a go-to resource for your potential customers. You can use in turn to attract search engine links using Search Engine Optimization techniques (see #3). It can also be used in social media and in your email marketing.

3) Optimize Your Site for Search.  In the business we call this SEO.  Search engine optimization.  What does that mean? It’s the work done to your web site to rank it well on search engines.  If you have a web site but you aren’t using smart SEO strategies to show up in search engines well, you are killing your potential for attracting new business.   The closer you are to the top of the first page of results page on Google and Bing search engines, the more likely it is someone will seek out your business.  SEO will get you there. It gets overlooked all the time.  Read our article on if you should learn SEO yourself or hire someone to do it for you. SEO is extremely important. And you will be blown away what it will do for your business.

4) Social Media.  You can generate a great volume of leads from social media platforms.  Once again there are specific ways to go about doing this. To be competitive in your marketplace the social media platforms you need to establish for your business are:

  • Facebook – Get a Facebook page, and/or a Facebook group and start a community around the topic covered by your business. Facebook is the number one platform you should start on.
  • Twitter -Tweet great helpful content every day – from your site from related sites that help your potential customers
  • LinkedIn – Build alliances with businesses or find contact information for people you want to work with. Use it to prospect. Share what your business is up to. Share content from your website on your company page.
  • Google + – It’s Google’s version of Facebook. It’s not mandatory but some people use this over Facebook. Google also references your Google+ page in relation to your web site. It’s important for SEO.
  • Pinterest –  If you have a product or service that you market to women especially, you want to use Pinterest. It’s highly visual and the stats say women use it most. It’s also a powerful emerging platform that’s very appealing. Share great images and content.

Use social media to attract your target market.  You can create business alliances. You can establish expertise for your brand. And you can post valuable information that brings people to you. You can do it all while you sleep! (Tip: Use Hootsuite and schedule posts)

5) Email Marketing.  There aren’t many people that know how to properly email market. However, when used correctly, email marketing can turn the traffic that comes to your web site, or through social media, into buyers of your services and products. Done right it’s email selling, not email marketing.

Want to learn how to do it all?   Our Digital Fundamentals online course will train you on all five ways to generate leads for your business. CLICK HERE.

How to grow your web business with digital marketing

Join Ultimate Digital Marketers. It’s free!

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Do you want to learn digital marketing tactics that will allow you to grow your business online and increase your earning potential? Become an Ultimate Digital Marketer.

Join our Ultimate Digital Marketers group and learn how to grow your web business with digital marketing. You’ll get access to all our digital marketing secrets for FREE. You also get exclusive promos and discounts of up to 50% on all our online courses available in our Ultimate Digital Marketers web store.

An affordable digital marketing solution:

Cyberwalker Digital created the group to provide an affordable solution to business owners, entrepreneurs, and professionals who are interested in learning digital marketing strategies including:

  • Building content rich WordPress web sites,
  • Search engine optimization tactics to increase web traffic,
  • Writing engaging web content,
  • Use the new rules of email marketing to market products and services,
  • And building high-converting online stores.

When you use our digital marketing tactics, you can make more money for your business by growing it online and ensuring anything you offer converts to sales or engagement.

The content we provide is FREE and the courses we’ve created are a low-cost solution that will teach you everything you know. You will learn more taking our courses than you will hiring an agency you pay $5,000-$10,000 per month to run everything for you.

How to grow your web business:

Bring more traffic to your web site and turn that traffic into potential buyers for your products and services. The strategies we teach, we’ve used  to make thousands of dollars for our clients.

To help you understand the POWER of these techniques, here are some results we’ve produced:

  • One client quadrupled their (already decent) traffic in 120 days and went from zero presence on Google and Bing to 73 keywords in the top three results.
  • Another regional business client is beating all their multi-million dollar competition in a major market growing their local business by 66% in under a year. 
  • We worked for a famous author to implement a marketing automation tool and e-commerce solution that his team used to build a $2 million+ business.

If you want to generate leads for your business and turn those leads into sales there is only one thing you need to do.  Fill out the form on this page to join Ultimate Digital Marketers.